I do (and will) have to focus on the larger picture, though the topics below are not ephemeral nor are they trivial. It is this big picture that you should focus on, not the ephemeral trivia." How much of that could or should be automated. How that enables meaningful conversations with customers. How journeys can be orchestrated using appropriate technology. How interactions can be knitted together into coherent journeys that help customers get their jobs done faster, easier, and better. How affective and cognitive decisions lie at the heart of interactions. How they interact with others, including but not limited to companies, to get them done. How customers have #JTBD (for those of you unacquainted with the acronym - it stands for Jobs To Be Done). To-date, nobody has set out how the system as a whole works: How customers are part of a larger ecosystem of actors. "Hi Paul, an interesting if rather eclectic list.Īll of the items you mention are parts of a bigger (complex adaptive) customer experience system. Some I'm still wrestling with but have a rudimentary understanding of their importance to the future of engagement. Some of these are things I've been thinking about for years and how they have changed in the context of COVID-19 and what that portends. Keep in mind these themes will be uneven in their maturity. That means I will broadly discuss a variety of things in detail throughout the year. In this post, I'm outlining some of the topics (with some detail) that I'm going to cover throughout the year on ZDNet and the projects that I'm going to be involved with - some of which you know, and some you don't but will. I'm going to put enough stakes in the ground to support a large tent. I am going to do is try to define the standards, framework, systems, and practices that will universally stand strong regardless of how the new normal shapes up. I'm going to be not only launching a significant number of projects but am going to be looking at the changes and evolution of what customer engagement has to be to meet the standards of the not fully evident new normal. To that end, I'm making 2021 the year of a long haul to hope. Harding, who may have been the second or third worst president in US history.) Even when we get there, it's got to be apparent to every one of us that what we used to see as business as usual is no longer even a memory - much less a truism or dictate. (The expression was " return to normalcy," and it was the campaign slogan of Warren G. Look, I don't know what you all think, but - even with the vaccine - we are months to a year away from even the beginning of a "return" to a "new normalcy" to rejigger an old expression. downloaded)" | grep -v 'null$' | sort -k 2,2 -n -r | cut -d ' ' -f 1 > wp-plugins.Coronavirus: Business and technology in a pandemicįrom cancelled conferences to disrupted supply chains, not a corner of the global economy is immune to the spread of COVID-19. # WordPress plugins, sorted by popularity.
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